Spokespeople learn to build better relationships with journalists by answering questions clearly and concisely. The result is an emphasis on transparency that leads to clear, accurate stories.
Spokespeople learn to take advantage of opportunities to support business and communication objectives. They learn to manage the twists and turns that interviews often take.
Above all, spokespeople learn to protect themselves and their organization at all times.
They learn to stop talking. This reduces context and the likelihood of being quoted out of context.
They gain insight into Eric’s proprietary defensive strategies, which have stood the test of time and enabled many clients to ethically extricate themselves from tight situations.
If you’re interested in learning more about the most innovative, unique and effective media training program on the market, contact Eric. He’d love to put your spokespeople At Ease With the Media.