Next Step Sales Presentations

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Successful sales presentations
take a step in the right direction

Business people taking quick steps
This engaging workshop will help sales teams develop and deliver compelling content that achieves sales results.

Eric works with you to develop three scenarios in advance of the training. For example, for an engagement with an investment brokerage firm, the three scenarios were: setting yourself apart; making portfolio recommendations; asking for the business.

Each scenario is represents a stage in the sales process. The goal is to move the sales process along, one step at a time, by providing value and asking for the sale (the next step in the process).

Each participant chooses (or is assigned) one scenario. Each applies a series of models to the challenge of developing a short sales presentation that is delivered during the workshop.

By the end of the workshop, participants understand that, to be most effective, sales presentations must be two-way, receiver-driven and natural. They realize the importance of structure and the value of silence; less is always more. And they learn to answer questions effectively throughout their presentation to enhance engagement, build understanding and obtain buy-in.

Ideally, they learn the value of listening more than talking, which is the mark of a successful sales professional.

Contact us to learn more, or click here to read a case study.

Eric Bergman, Media Training Consultant
Eric Bergman, BPA, ABC, APR, MC, FCPRS
For more than thirty years, Eric Bergman has helped his clients shape their stories and tell them effectively. He is the author of The Engaging Public Participation Presentation and The Presenter’s Toolbox.

He started his communications career as a government public affairs officer in June, 1982, and wrote his first speech for a senior executive less than two months later.

He left government in 1985, and has since been self-employed as a communications consultant. As a significant part of his consultancy for nearly a decade, he wrote hundreds of speeches for executives in the private, public and not-for-profit sectors.

In the early 1990s, he shifted his focus to providing presentation skills training in workshops and seminars, and one-on-one coaching. Today, he rarely writes speeches. Instead, he uses his unique approach to provide strategy, content and delivery services to help his clients develop compelling content for a host of presentation challenges, and deliver that content effectively.

“Next Steps Sales Presentations” is perfect for providing sales teams with techniques and tools to strongly support any organization’s sales process. Contact Eric if you’re interested in learning more.
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