The disciplined learning experience helps spokespeople succeed
Although it can be used as a stand-alone tool to introduce spokespeople to the challenge of working with journalists, the online version of At Ease With the Media works best as a prelude to effective in-person training. When they complete the online program, participants are ready practice what they’ve learned in a safe and effective environment. The online program consists of 10 audio-visual modules, plus an introduction and conclusion. The modules cover a variety of topics and vary in length from four to 11 minutes. Spokespeople view the modules and complete a five-question quiz at the end of each. It takes about two hours to complete, which can be done in one session or over a series of logins.
When they earn a combined score of 45/50 on the quizzes, spokespeople earn a Certificate of Completion for the program. As one participant put it: "There is content to be mastered here, which makes the learning process worthwhile." More than 1,800 people have completed the online program in English and French since it was introduced, at a completion rate of over 80 per cent. The feedback has been overwhelmingly positive. The most common comment from participants? “This is the best online training I’ve ever taken.”