Canada’s most experienced, credentialed and effective media training consultant
Eric Bergman, BPA, APR, ABC, MC, FCPRS

Portrait photo of media training consultant Eric Bergman
Based in Toronto, Eric Bergman is Canada’s most experienced, credentialed and effective media training consultant.

Eric prepared his first spokespeople during the summer of 1981 while conducting a media relations campaign to support two student theatre productions, Pal Joey and A Funny Thing Happened on the Way to the Forum. After arranging a series of interviews with journalists, he provided cast and crew with coaching.

Media training and issues management have been Eric's core business for more than 25 years. His media training approach, based on demonstrating transparency and building trust, has helped thousands of spokespeople from six continents manage exchanges with journalists to win-win outcomes.

And his proprietary defensive strategies enable his clients to protect themselves and their organization at all times.

Crafting content that gets results
Helping clients deliver that content effectively

The executive walks away with full confidence in the material and his or her ability to deliver it effectively.
Eric Bergman became a student of the spoken word while he was still in college. The professor of his presentation skills course was a member of a team preparing a presentation for delivery in Baden-Baden, West Germany. The objective of the presentation was to convince the International Olympic Committee that Calgary should host the 1988 Olympic Winter Games.

“We were given a front-row seat to the process,” Eric says. “I'll never forget waking up to my clock radio to hear that Calgary had been selected to host the games. For me, it was one of those ‘where were you?’ moments.”

He started his communications career as a government public affairs officer in June, 1982, and wrote his first speech for a senior executive less than two months later. “It was a retirement speech, so it was fairly low risk," he says. “But, as the first one, it was stressful. I worked on that five minutes for almost five hours.”

He left government in 1985, and has since been self-employed as a communications consultant. He relocated to Toronto in 1987 and, as a significant part of his consultancy for nearly a decade, wrote hundreds of speeches for executives in the private, public and not-for-profit sectors.

In the early 1990s, he began shifting his focus to providing presentation skills training during workshops and seminars, and in one-on-one coaching. He rarely writes speeches now, instead preferring to combine one-on-one coaching with his proven content development approach.

"Generally, for about the same cost as having a speech written and about the same time investment," he explains, "the executive walks away with full confidence in the material and his or her ability to deliver it effectively. Better yet, the executive has a range of skills that can be applied to all future speeches and presentations."

Education and credentials
Eric holds a bachelor of professional arts in communication studies from Athabasca University and a two-year diploma in advertising and public relations from Grant MacEwan College (now Grant McEwan University).

He is an accredited business communicator (ABC), an accredited public relations practitioner (APR), and a master communicator (MC)—which is the highest distinction that can be bestowed upon a Canadian member of the International Association of Business Communicators (IABC). In 2014, he was named a member of the College of Fellows of the Canadian Public Relations Society (FCPRS).

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