A few years ago, I conducted media training for an organization that was potentially facing a strike. I was asked to provide one day of training for management-level employees who would manage strike sites as representatives of the organization. Prior to the start of my portion of the agenda, the company’s director of human resources spent about 45 minutes talking to the group about the logistics of managing the strike.
Later, when we discussed body language in broadcast interviews, I crossed my arms and asked if this was appropriate body language for someone delivering a presentation or being interviewed on television. Everyone said it was inappropriate; I looked closed.
I turned to the HR director and asked if she would ever stand in front of a group and present information with her arms crossed. She said she would never do that. I asked the group if she would ever do that, and they all said that she was far too professional to ever do something like that.
However, that was exactly what she did. I had been sitting at the back of the room at the time, with my video camera on a tripod, so I turned on the camera and recorded her after she crossed her arms while talking to the group. When I played back the tape, everyone was surprised that they hadn’t noticed she had committed what is often known as a body language “sin.”
The point I made to this group was that, because the HR director was communicating effectively and being herself, they did not even notice the body language. It was natural for her. Her body language was consistent with who she was and what she was saying.
Every individual is unique. Each of us has our own way of standing, talking and conveying our messages. If people express themselves with their hands when they are in conversation, they should express themselves in a similar manner when the microphone is on or the camera is rolling.
We need to “be ourselves” when engaged in a broadcast interview or presentation of any type. This is how we convey our personality, and this builds the trust that makes our message believable.