Eric Bergman is passionate about helping his clients communicate effectively. His personal and professional motto is: “Improve what you touch.”
He started his career as an Alberta government public affairs officer in mid-1982. He has been a self-employed communication consultant since September 1985.
Eric relocated to Toronto in early 1987, and has since called the Toronto area home.
Since 1992, he has set a standard for media training that provides spokespeople with a range of skills to manage exchanges with journalists to win-win outcomes. They also learn to apply a number of proprietary defensive strategies to better protect themselves and their organizations at all times.
In his volunteer life, Eric has been active with a number of professional associations.
He was president of the Toronto chapter of the International Association of Business Communicators (IABC) in 1994-95, when the world's largest chapter achieved the 1,000-member milestone. He was a member of IABC's international accreditation council for 11 years, serving as council chair from 2005 to 2007.
As past chair of the council, he led a team that successfully brought IABC's accredited business communicator (ABC) process to the Shanghai Public Relations Association. And, today, approximately half of ABCs worldwide have completed Eric's ethics quizzes, oral exams and/or written exams to earn their designation.
He has volunteered with the accreditation council of the Canadian Public Relations Society (CPRS), serving numerous times as an examiner and member of the appeals panel for the Accredited, Public Relations (APR) process.
He has judged thousands of accreditation submissions and awards entries for IABC and CPRS, keeping himself fresh on the latest in strategic communication problem-solving, and has presented to numerous regional, national and international industry conferences. Credentials
Eric holds a bachelor of professional arts in communication studies from Athabasca University and a two-year diploma in advertising and public relations from Grant MacEwan College (now Grant McEwan University).
He is an accredited business communicator (ABC), an accredited public relations practitioner (APR), and a master communicator (MC)—which is the highest distinction that can be bestowed upon a Canadian member of IABC. In 2014, he was named a member of the College of Fellows of the Canadian Public Relations Society (FCPRS).