No Presenter? No Presentation

When reading blogs on the subject, or by simply talking to people and asking them what they think, there is often some confusion as to what actually constitutes a presentation.

But let's be absolutely clear: for a presentation to exist, the presenter is the only essential element. Everything else is secondary.

Closeup of microphone with blurred audience in the background
In other words, if there is no presenter, there can be no presentation.

To put this into perspective, let's suppose your senior management team has assembled to attend a presentation that will be delivered by an outside consultant. When the presentation begins, the projector suddenly breaks down. PowerPoint is unavailable.

Could the presenter still deliver the presentation? Of course.

In fact, according to three research studies that measure audience retention when slides are used versus simply talking to the audience without the use of slides to convey the same information — one from Purdue University, one from the University of Barcelona and one from the University of Munich — the audience will understand and retain up to 30 per cent more information from the presentation if the projector does break down than if the slides are actually delivered.

(Hint for future presentation effectiveness: Turn off the projector to deliver your next presentation and you’ll achieve 30 per cent greater audience retention.)

Now, imagine another scenario. The presenter is on a flight that has been delayed and he or she can no longer deliver the presentation in person. Instead, the slides are sent via email. Would the presentation still exist? Would the senior management team assemble in the boardroom to go over the slides and discuss the information? No, probably not.

If slides are sent in advance that can be understood without the presenter, a horizontal written document has been circulated. A presentation has not been delivered.

Let's be clear. A movie is not a presentation. A slideware file is not a presentation. A presentation deck is not a presentation, no matter how often some people use the words 'presentation' and 'PowerPoint' interchangeably.

And that brings us to the original assertion.

If there is no presenter, there can be no presentation.

Period.