More Mehrabian Myth

I received an e-mail from Martin Shovel at Creativity Works recently with a link to the YouTube video I’ve posted below. It’s an interesting animated take on the Mehrabian Myth, which is something I’ve written here about a number of times, and something I almost always discuss during my presentation skills and media training workshops.

As I learn more about face-to-face communication, my faith in a balance of message and personality is constantly reinforced.

We need to achieve two goals whenever we communicate face-to-face. We need to convey our message; we need to convey our personality. Each of us achieves those two goals every day of our lives in relaxed conversation, which makes relaxed conversation our best possible communication style.

In a business presentation, this doesn’t mean you should be unprepared. You should set objectives for the outcomes you would like to achieve. You should have a structure. You should use notes to keep yourself on track and on time.

But you should always have a conversation that is as interactive, two-way and receiver-driven as you can make it. Be sincere and honest. Minimize your PowerPoint (if you use it at all). Encourage and answer questions throughout your presentations, especially with smaller groups of up to 50 participants.

Focus less on your “performance” and more on helping the audience understand, and your effectiveness will increase accordingly.